How do you communicate a simple nutrition fact in a way that's engaging, surprising and impactful? Just use a little magic! For Frosted Mini-Wheats I created a microsite that delivers the key nutritional information through an interactive deck of cards revealing the “Tricks to Great Nutrition.” Additionally, the site features an “Ask the Incredi-Bowl” Q&A activity with a Kellogg’s nutritionist, as well as a message board where users could submit their reactions to this new news about Frosted Mini-Wheats.

A direct mail piece was sent out to moms that delivered the key nutritional message along with a sample of Mini-Wheats. To get her excited about the new news, we included a deck of six trick cards, each with a “Trick to Great Nutrition” fact and a Mini-Wheats coupon for her to share with friends. Add that to your bowl of tricks!